Student Wins Yahoo! Golden Bee Contest

Silicon Valley student Deven Alimchandani recently won the Golden Bee marketing contest at his company, Yahoo!. The contest encourages its employees to dream up marketing ideas to create buzz for the company's website. Deven devised the very economic idea of giving away air fresheners to customers in line for a car wash. The marketing team fully supported and executed the event which included handing out the air fresheners, emblazoned with the Yahoo! logo and a map of Silicon Valley.

"We chose green-certified Harv's Car Wash in Santa Clara, being the hub of silicon valley. A few other Yahoo employees and I arrived on a sunny, breezy and happy Saturday morning to meet and greet car wash customers," said Deven.  "We delighted them with a new freshener, spoke to more than 35 patrons and delighted hundreds of drivers. We introduced ourselves, talked about Yahoo! products and had a great time passing out the surprise gifts. The event was successfully done, and we received excellent responses!"

Learn more about Deven by reading his Week in the Life of a Silicon Valley Student story.