School of Design
Carnegie Mellon University
Margaret Morrison 110
mbasking @ andrew.cmu.edu
Mark Baskinger's work spans across graphic design, industrial design and environmental design with emphasis on the interrelation of visual language, communication and experiential attributes of design. He holds an M.F.A. in industrial design from the University of Illinois at Urbana-Champaign and a B.F.A. in graphic design from Carnegie Mellon. He has published papers on product language and methodologies of visualization, and is now conducting a two-year research project with GE Appliances that investigates the role of appliance design in promoting autonomous living for elders. In the past 10 years, Professor Baskinger has worked for various design firms, including a position as creative director with Corchia Woliner Rhoda in New York, industrial designer with the MAYA Design Group in Pittsburgh and as an exhibit designer for the Wildlife Conservation Society. Currently, he is a faculty member of the School of Design at Carnegie Mellon and cofounder of the Letter Thirteen Design Agency in Pittsburgh.. . . . . . . . . . . . . . . . . . . .
"In graduate school I became interested in humanizing utilitarian products ? to move them from purely mechanical or technical in appearance to more visually inviting, ergonomic and usable. Subsequent research projects with this topic included the analysis and redesign of a USPS delivery vehicle, a kitchen fire extinguisher and a prescription medicine bottle, which is currently on display at the Museum of Modern Art in New York. The QoLT initiative parallels my current research with GE Appliances, is a direct linkage to the knowledge generated in my graduate studies and positions designers/engineers as key enablers for social change. The activity and research generated in QoLT has the potential for incredible impact on the daily lives of so many people ? this is truly a wonderful opportunity."