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The following are some commonly asked questions pertaining to
licensing with Carnegie Mellon. The answers provide a brief explanation
of the licensing program. Click here
for the official policy.
What qualifies as a Carnegie
Mellon University
identifying mark?
Carnegie Mellon asserts ownership over its name and any other mark,
logo, insignia, seal, design, symbol or any combination of these, which
have come to be associated with Carnegie Mellon. Click here for trademark descriptions.
How can I tell if a product is licensed?
Carnegie Mellon is a member of the Collegiate Product Labeling Group.
The label identifies the product an officially licensed product to the
buying public. With The label, the alumnus, student and fan know they are
buying a product of quality that represents the goodwill of Carnegie
Mellon. Click here for label
information.
What products can be licensed?
The Trademark Licensing Office grants a license to imprint, engrave or
embroider Carnegie Mellon identifying marks on products such as T-shirts,
sweatshirts, jackets, sweaters shorts, hats and other apparel items.
Other licensed goods include, but are not limited to, glassware, leather
good, decals, jewelry, clocks, lamps, coffee tables, mouse pads, banners,
signs, key chains, lamps, board games and cartoon business maps. Among
the products that Carnegie Mellon does not license are food products,
knives, lighters and alcoholic beverages. All art on these items must
follow certain guidelines as listed on page 3 of the Policy For
Use Of Carnegie Mellon Trademarks.
I'm a manufacturer, how can I obtain a license?
Briefly summarized, the major licensing requirements are as follows:
1.
Provide a sample of the merchandise to be licensed for design
and quality approval.
2.
Pay a $60 licensing fee to cover program costs and artwork. This
fee is not applied toward future royalties.
3.
Sign an agreement to pay an 8% royalty fee on all goods sold
bearing Carnegie Mellon marks. Products sold on campus are exempt from
the royalty.
4.
Provide evidence of general liability insurance in the amount
not less than One Million Dollars ($1,000,000).
Carnegie Mellon offers non-exclusive licenses; that means any
manufacturer who meets the licensing requirements may market merchandise
bearing its marks. The agreement is in effect for one year and is
renewable.
Are any sales royalty exempt?
As of July 1, 2005 Carnegie Mellon’s Bookstore will no longer be
exempt; however, departments, programs and officially recognized student
groups interested in using Carnegie Mellon trade marks on products for
their sole use or for fundraising purposes consistent with the group's
mission are exempt from royalty fees. However, the group must apply for a
royalty waiver to avoid having the product manufacturer pay royalty on
the item.
Manufacturers of items bearing Carnegie Mellon marks must be licensed.
Applications for this license are available by contacting the Trademark
Licensing Office.
Carnegie Mellon's Trademark Licensing
Office
6555 Penn Avenue
Pittsburgh, Pennsylvania 15206
Phone: (412) 268-3904
Fax: (412) 268-3571
What happens to the net income from licensing?
The net income from the licensing program benefits the overall mission
of Carnegie Mellon. After expenses are covered, net income is given to
the Carnegie Mellon general fund.
How can a retailer, a Carnegie Mellon employee or
student find out who manufactures licensed merchandise?
Carnegie Mellon’s licensee
list is available on this site; however, the Trademark Licensing Office
provides a list of licensed suppliers to any retailer, Carnegie Mellon
employee or student upon request; call (412) 268-3904 or e-mail John
"Jay" Marano at marano@andrew.cmu.edu to request a copy.
The licensee list is updated on a regular basis and mailed to
retailers who customarily market collegiate products. Carnegie Mellon
appreciates the efforts of retailers in marketing only officially
licensed merchandise.
What is the benefit of licensing?
By seeking help from the licensing coordinator, campus department and
organizations are assured of locating quality products from approved
manufacturers. Only those companies that meet the high standards of
Carnegie Mellon are licensed to manufacture Carnegie Mellon merchandise.
The overall purpose of the licensing program is to protect and promote
Carnegie Mellon University. Protection of a well respected and highly
regarded name is essential in today's environment. With any identifying
mark, one must protect it from misuse and label it properly, or risk losing
all rights to it for good.
What happens if unlicensed merchandise is discovered
at retail outlets during our periodic merchandise surveys?
It is the obligation of Carnegie Mellon to undertake legal actions as
required to protect its marks. Unauthorized use of our trademarks is a
violation of state and federal law and is subject to both civil and
criminal penalties. Suppliers who fail to cooperate can be issued a cease
and desist order and have their illegal merchandise seized; however,
Carnegie Mellon first attempts to contact any unlicensed manufacturer to
gain it cooperation in securing a license.
What are Product and Art Guidelines?
The Trademark Licensing Office has established a number of guidelines
to assist the University Community with the use of our identifying marks.
To learn more about the program or to schedule a one on one or group
meeting, please call John Marano, Licensing Coordinator, at (412)
268-3904, e-mail marano@andrew.cmu.edu, or read the Program Overview.
How can I use other trademarks?
Contact John Marano at (412) 268-3904, e-mail marano@andrew.cmu.edu
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