George Loewenstein

Herbert A. Simon Professor of Economics and Psychology

A trained econonomist, George Loewenstein studies the border between economics and psychology.

Loewenstein's research addresses:

• Consumer decision-making — why do consumers buy what they buy and how might the economy affect their decisions
• Privacy issues — the more a person is reassured about privacy, the more they are concerned
• Behavioral economics — the "hot-cold empathy gap" explaining why someone who is angry has difficulty understanding happiness and vice versa

Media Contact: email Shilo Rea or call her at 412-268-6094

For additional information, download Loewenstein's CV [.doc]