Eric Sloss / 412-268-5765 / firstname.lastname@example.org
Media Advisory: "The Sky is the Limit" for
CMU Artist Kim Beck's New Project
In "The Sky is the Limit," a new project by Carnegie Mellon University Associate Professor of Art Kim Beck
, an airplane skywriter will write messages over Pittsburgh taken from billboard advertising. The phrases "SPACE AVAILABLE," "ALL SALES FINAL" and "EVERYTHING MUST GO" will be written in the sky to mimic advertising messages. The phrases will then be reproduced in advertising space in the Pittsburgh City Paper and in storefronts throughout the city.
"When loosened from their paper signs and billboards, I hope the words will evoke open-ended poetic phrases suggesting the promise of new opportunities. As fleeting marks in the sky, these words make their mark and then fade back into air," Beck said. "The large photographic prints of the skywriting that will be installed in storefront windows effectively returns the transformed language to its original context."
The plane is scheduled to fly at approximately 5:30 p.m., Friday Oct. 1, and at 3 and 5:30 p.m., Saturday, Oct. 2. The skywriting will last between 30 and 60 minutes depending on wind and air quality. The plane will fly over downtown Pittsburgh, the North Side and Oakland. Each letter will be one mile high and will be visible throughout the area.
Beck's work has been exhibited widely at many venues, including the Walker Art Center, the Carnegie Museum of Art, Smack Mellon and Socrates Sculpture Park. A recent fellow at the MacDowell Colony, she has participated in residencies at Yaddo, the Marie Walsh Sharpe Space Program, the International Studio & Curatorial Program and Cité Internationale des Arts. She has received awards from ARS Electronica, Pollock-Krasner, Thomas J. Watson and the Heinz Foundations. Her artist's book, "A Field Guide to Weeds," was published through the Printed Matter Emerging Artist Publishing Program. She has recently received a commission for a new project from the High Line, NYC. She has a master's degree in fine arts from the Rhode Island School of Design and a bachelor's degree from Brandeis University.
Eric Sloss at email@example.com or 412-268-5756
This project is made possible with support from The Andy Warhol Museum, The Pittsburgh Foundation, The Pittsburgh Cultural Trust and a Seed Grant from the Sprout Fund.