Carnegie Mellon To Celebrate Grand Opening Of
Behavioral Decision Research Lab in Downtown Pittsburgh
Carnegie Mellon Research Café a "Win-Win Situation" for Researchers and Participants
PITTSBURGH—Carnegie Mellon University is opening a behavioral decision research lab in downtown Pittsburgh. At the Carnegie Mellon Research Café, located on the second level of Fifth Avenue Place, downtown workers and visitors will be able to earn money or gift cards for participating in studies on decision making such as consumer spending and saving, health behaviors like dieting and smoking, and what causes happiness. Carnegie Mellon researchers George Loewenstein and Jessica Kopsic will be available from 11 a.m. to 2 p.m., Wednesday, Nov.11, to explain more about the hands-on research center and how participants will contribute to their insight of how we live and make decisions.
The Research Café is an initiative of Carnegie Mellon's Social and Decision Sciences Department and its Center for Behavioral Decision Research (CBDR). The center's research draws on a variety of disciplines, such as behavioral economics, history, marketing, neuroscience, organizational behavior, public policy and psychology. Topics include trust and fairness; memory and decision making; how people decide to save or spend; how to reduce obesity; public health issues like diet, exercise and smoking; privacy; perceptions of inflation; managerial decision making; and dynamic decision processes.
Loewenstein, a CBDR steering committee member and a professor of economics and psychology, thinks that having the Research Café downtown will give the center better access to the community, and give community members the opportunity to learn more about and participate in Carnegie Mellon research. "It's a win-win situation; we learn from the participants, and most report that they find the experience very interesting and often eye opening - something to talk about with friends," he said. "Many of the studies offer food court certificates as rewards, and food and drink can be taken into the lab. In fact, most studies can be done while you are eating lunch or enjoying a coffee or soda."
While the Research Café will celebrate its opening from 11 a.m. to 2 p.m. on Wednesday, normal business hours are 10 a.m. to 6 p.m., Monday through Friday, and 10 a.m. to 3 p.m., Saturday. Normal hours will begin Thursday, Nov. 12.
For more information about the CBDR, visit http://cbdr.cmu.edu/.