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March 24: Carnegie Mellon Professor Kannan Srinivasan Awarded First Rohet Tolani Distinguished Professorship in International Business

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Mark Burd                           
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Carnegie Mellon Professor Kannan Srinivasan Awarded First
Rohet Tolani Distinguished Professorship in International Business

Tepper School of Business Chair Aimed at Furthering Global Research In Emerging Markets

SrinivasanPITTSBURGH—Kannan Srinivasan, a marketing professor at Carnegie Mellon University's Tepper School of Business, has received the first Rohet Tolani Distinguished Professorship in International Business. The professorship was established by Rohet Tolani, vice chairman and leader of the Singapore arm of the Tolani Group who earned a master's degree in Industrial Administration from Carnegie Mellon in 1977. The Rohet Tolani Distinguished Professorship in International Business has been created to further academic research and education relating to developing markets in nations including Singapore, India, China, Africa and in other areas of the world.
      
Srinivasan, also the H.J. Heinz II Professor of Management, Marketing and Information Systems, worked as a product manager for Proctor & Gamble prior to earning his Ph.D. at the University of California at Los Angeles. His teaching and research interests include: entry deterrence; marketing/manufacturing interface; asymmetric information models of strategic behavior; dynamic brand choice models; purchase incidence models; and structural models.
      
Professor Srinivasan has published more than 50 papers in leading business and statistics academic journals in the areas of marketing and management science. He will soon be publishing new research dealing with path analysis using click stream associated with online browsing and an empirical study on how Internet auction companies have developed innovative tools that allow sellers to reveal more information about their credibility and product quality to avoid the "lemons" problem.
      
Likewise, Srinivasan's paper, "Wider Product Line: A Necessity To Achieve Success," is another reflection of his understanding of the relationship between marketing and operations. The paper, which was co-authored with Sunder Kekre, the Bosch Professor of Operations Management at the Tepper School of Business, was recognized by Management Science as one of the academic journal's "Ten Most Cited" marketing papers. Srinivasan, himself, is the second-most published author in the history of this leading academic journal.
      
Srinivasan also serves as associate editor of Management Science, area editor of Marketing Science, and associate editor of Quantitative Marketing and Economics. He currently instructs a master's degree course, Marketing Management, and a Ph.D. course, Analytical and Structural Marketing Models.
      
Tolani and his wife, Arshna, live in Singapore with their family. Since its beginning in 1950, the Tolani Group has become a prominent name in the fields of global shipping and education. Through the Tolani Education Foundation, the Tolani Group has established several academic institutions in India, including the Tolani Maritime Institute (TMI), the Tolani College of Commerce and the Tolani Institute of Management. The Tolanis have been instrumental in many of the group's educational initiatives.
      
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Pictured above is Kannan Srinivasan, the Rohet Tolani Distinguished Professor in International Business.