Hip-Hop Legend, Sneaker Expert Bobbito Garcia
To Speak at Carnegie Mellon April 6
PITTSBURGH—Widely recognized as a Renaissance man in hip-hop, basketball and sneaker-enthusiast circles, Bobbito Garcia will discuss his book "Where'd You Get Those? NYC's Sneaker Culture: 1960-1987" at 4:30 p.m., Monday, April 6 in McConomy Auditorium at Carnegie Mellon's University Center.
"Where'd You Get Those?" is the textbook for Sneakerology 101, a Student College (StuCo) course taught by Carnegie Mellon seniors Jesse Chorng and Elliott Curtis. The talk, which is free and open to the public, is part of Carnegie Mellon's University Lecture Series. Sponsors include the Office of the Vice Provost for Education, the Division of Student Affairs, Student Senate and the Student Dormitory Council.
Garcia, born and raised in New York City, graduated from Wesleyan University in 1988. After playing professional basketball for a year in Puerto Rico, he returned to his hometown to work for Def Jam Records. There, he met DJ Stretch Armstrong, and the two hosted a show on WKCR 89.9-FM that exposed the world to then-unsigned acts like Nas, Jay Z, Notorious B.I.G. and Wu Tang Clan. The Source magazine named it the "Greatest Hip-Hop Radio Show of All Time."
Since then, Garcia has performed at NBA halftime shows with Project Playground, hosted "Hot Minute at The Half" during New York Knicks games, produced an instructional dribbling DVD — "Bobbito's Basics to Boogie," breakdanced with the Rock Steady Crew and spun records in clubs worldwide. Video game enthusiasts will also recognize his voice as an announcer for EA Sports' "NBA Street" series.
Garcia is co-founder and editor-in-chief of Bounce, a streetball magazine, and has written numerous columns for Vibe, Fader and Slam. In 2005, he interviewed NBA superstars and hip-hop legends about their sneaker collections as host of ESPN2's "It's The Shoes." He has appeared in more than 40 television commercials and several films, including Spike Lee's "Summer of Sam." Most recently, he added "shoe designer" to his list of credentials.
Pictured above is Bobbito Garcia, hip-hop legend and sneaker expert, who will lecture at Carnegie Mellon on Monday, April 6.