Carnegie Mellon University
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Sept. 10: Media Advisory: Business Week Writer To Discuss How Mathematical Experts Are Tracking Our Digital Footprints

Contact: 

Anne Watzman                       
412-268-3830                       
aw16@andrew.cmu.edu

Byron Spice
412-268-9068
bspice@cs.cmu.edu

Media Advisory:
Business Week Writer To Discuss How Mathematical Experts Are Tracking
Our Digital Footprints, and Using the Information To Predict Our Behavior

EVENT:  Join Business Week magazine senior writer Steve Baker for breakfast and a book signing while he discusses "The Numerati," his new book published this month by Houghton-Mifflin Co. In it, Baker describes how a global mathematical elite he calls the Numerati is tracking the digital trails we create as we work, shop, play, vote and live. They analyze the vast arrays of data created as we use our computers, cell phones and credit cards, and use it to build models of us to predict our behavior. In the short term, such information can enable companies to increase worker productivity and develop more focused marketing strategies. Someday, their work may be able to influence how we live every facet of our lives. Baker interviewed several Carnegie Mellon University computer science faculty for "The Numerati," including social networking expert Kathleen Carley, language technologies guru Jaime Carbonell and data mining expert Artur Dubrawski, as well as members of the faculty at the Tepper School of Business. Their input influenced his book.

WHEN: Baker will begin his talk at 9:30 a.m., Wednesday, Sept. 17. Breakfast will be available beginning at 8:45 a.m.

WHERE: 3305 Newell-Simon Hall on the Carnegie Mellon campus.

For a biography of Baker, see http://thenumerati.net/index.cfm?catID=8

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