New Tepper School Web Site Demonstrates "Unconventional By Design" B-school Environment
Media-Rich Site Targets Millennial Generation
PITTSBURGH—The Tepper School of Business at Carnegie Mellon University today unveiled a comprehensive new Web site that projects a dynamic external face for the institution and underscores its leadership at the intersection of business and technology.
Aimed squarely at the millennial generation, which represents future potential B-school students, the new Tepper School site takes a "show more, tell less" approach to Web marketing and portrays the Tepper experience as unconventional by design. Front and center are compelling stories about the Tepper School community — faculty, students and alumni — and how the school continues to blaze new trails in business education, research and practice worldwide.
Tepper's new site will include multimedia content covering the latest news and events, slideshows, audio and video podcasts, and interactive forums like enhanced message boards for program applicants. In addition, the Tepper School will soon launch a library of audio and video podcast interviews and other material through iTunesU, a dedicated area within Apple's leading iTunes store featuring free content by several top U.S. colleges and universities.
"The embrace and application of new technology has long been a hallmark of Carnegie Mellon," said Deb Magness, executive director of marketing and communications at the Tepper School. "Through these multimedia platforms, we will tell the story of the Tepper School in a dynamic way, demonstrating the distinctiveness and continued relevance of our analytical approach to business education."
The new site was developed in partnership with Ripple Effects Interactive, a national digital marketing agency based in Pittsburgh.