Product Emotion Research Uncovers New Insights on Smoking Cessation-Mechanical Engineering - Carnegie Mellon University

Tuesday, June 14, 2011

Product Emotion Research Uncovers New Insights on Smoking Cessation

The ubiquitous act of lighting up is addictive and overpowering, but not impossible to kick. At least that’s the consensus from the Product Emotion Research class that studied the challenges of quitting smoking for GlaxoSmithKline’s (GSK) Consumer Health Care unit.  The class is based on the book Built to Love - Creating Products that Captivate Customers by Professors Jonathan Cagan and Peter BoatwrightTo track and quantify smoking behavior, CMU students developed a dynamic model of emotions and needs that included nicotine cessation and behavior modification.

Last year, CMU students tackled the issue of weight loss, which like smoking is a major health issue in the U.S. So at the same time that they learn research methods in the Master of Product Development Program course, students get the thrill of working for social good. Excerpted from the CIT Press Release.

Related Links: CMU Homepage Article | Built to Love | MPD Program