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The Design Decisions
Laboratory develops theories and tools to understand and
assist decision-making in design and product development. The group is
interested in the preferences and economics that drive design tradeoff
decisions as well as the impact of those decisions on public and private
stakeholders. Drawing upon research in economics, econometrics, marketing
and public policy as well as engineering, mathematics and optimization, the
lab pursues three primary thrust areas:
1. Systems
Optimization: Develop fundamental knowledge and new methods
for multidisciplinary design and complex systems optimization;
2. Design
for Market Systems: Measure and predict consumer choice and
firm behavior in the marketplace to optimize engineering systems for
profitability; and
3. Green
Design & Environmental Policy: Study the effects of
economics and public policy on design decisions and the resulting
environmental impact of those decisions.
 Lab
Summary
Announcements:
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CAREER Award: Jeremy Michalek was awarded a grant from the NSF
CAREER program for the project "Driving
Design - Modeling the Influence of Market Forces and Public Policy on
Vehicle Design Decisions".
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DDWiki: The
lab has created a new wiki intended for
researchers, educators, students and practitioners to serve as a central
resource and community portal for sharing information about design and
tools to analyze and support decision-making. Visitors are encouraged to
contribute to adding and editing content, especially to share information
about their research group and research topics about which they have
expertise.
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Applicants: The Design Decisions
Laboratory is seeking graduate and undergraduate applicants
with strong math and programming skills and experience in design,
optimization, economics, environmental policy, and/or product
development. More information is available in the FAQ page.
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