Wordmarks, Colors & Type-Marketing Communications - Carnegie Mellon University

Wordmarks, Colors & Type

The goal of our identity system is to create a widely recognized, positive image of the university. The most important principles in achieving this are: consistency; frequency; repetition over time.

Therefore, despite various personal preferences among our users, it is critical that the university adopts a consistent use of Carnegie Mellon University's official wordmark, colors and other identity elements, and that the university limits the number and type of variations in use.

These identity standards, however, are a guide. We are an evolving university and the standards also offer flexibility in some cases. Some entities across campus have unique marketing needs (e.g., co-branding issues) that can be addressed on a case-by-case basis. If you have any questions or concerns, please contact Marketing Communications at 412-268-9074, or marketing-info@andrew.cmu.edu.

University Wordmark

Unitmarks

University Colors

University Seal

Typography

Mascot