Print Standards-Marketing Communications - Carnegie Mellon University


Print Standards

It's important that our university name is consistent in print (through design and text), as it strengthens the university's visual identity and contributes positively to our institutional image as a whole.

Jump to: Letterhead, Envelope and Business Cards  |  Writers' Style Guide  |  Statement of Assurance

Letterhead, Envelopes, Business Cards

When the stationery is consistently designed, it strengthens the university's visual identity and contributes positively to our institutional image as a whole.

Because these items are the most widely used communication tools to carry the institutional name and mark, the university uses one design for all official university letterhead and business cards.

Letterhead: All administrative units must use official Carnegie Mellon letterhead (red Carnegie Mellon University wordmark in upper left corner, return address in [Name: Helvetica Neue -75 Bold, Text: Helvetica Neue - 55 Roman] in upper right corner, on white paper) for all correspondence. Schools/colleges/centers/institutes can use their own existing logos, if they have one, at the bottom of the letterhead in black, without the Carnegie Mellon Wordmark. Names of any other entities—departments and organizations, must follow the standard letterhead guidelines.

Envelopes: All administrative units must use official Carnegie Mellon University envelope setups (red Carnegie Mellon University wordmark in upper left corner, return address in Helvetica Neue Bold and Roman, aligned below wordmark) for all envelopes.

Business cards: All administrative units and individuals must use official Carnegie Mellon business cards (red Carnegie Mellon University wordmark centered at top, name and department in bold Helvetica, all other address and title text in Roman Helvetica). The reverse side of the card should be PMS 187 (red) or white. Schools/colleges/centers/institutes can only use their own logos or unitmarks on the back side in white reversed out of red (exhibit A). All other departments and organizations, must follow the official business card guidelines (exhibit B).

Exhibit A

business card

Exhibit B

letterhead example 2

How to Order

Orders for letterhead, envelopes and business cards should be placed with the University Printing Department or call 412-268-2970.

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Writers' Style Guide

Note that "CMU" may now be used in printed materials on second reference. Be sure to use the full university name on first reference.

In general, copy that is included in all external, promotional materials should be developed or reviewed by Marketing Communications in order to ensure consistency and accuracy of information and data that is shared with the public. Although this is not required, it is encouraged.

The creation and use of consistent forms of abbreviation, capitalization, italics and punctuation, along with a consistent treatment of words, terms, titles and names is part of creating and maintaining an overall sense of identity and professionalism. Choose a style guide (Associated Press (AP) Style recommended) and be consistent in using it.

Download the complete university Writers′ Style Guide [.pdf] for reference.

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Statement of Assurance

The Statement of Assurance must be placed in all graduate and undergraduate admissions publications and all other publications where such a statement is necessary or appropriate. It may be omitted on some internal publications, including: campus memos, flyers, invitations, limited distribution departmental publications (including many departmental newsletters), posters and/or programs/event signage. It does not need to be included on the following: alumni publications (those not also distributed to faculty and staff), donor recognition publications and fundraising publications.

Statement of Assurance text

Carnegie Mellon University does not discriminate in admission, employment, or administration of its programs or activities on the basis of race, color, national origin, sex, handicap or disability, age, sexual orientation, gender identity, religion, creed, ancestry, belief, veteran status, or genetic information. Furthermore, Carnegie Mellon University does not discriminate and is required not to discriminate in violation of federal, state, or local laws or executive orders.

Inquiries concerning the application of and compliance with this statement should be directed to the vice president for campus affairs, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, PA 15213, telephone 412-268-2056.  

In addition to the statement above, please insert the paragraph below in all communications to prospective graduate and undergraduate students as well as communications to prospective employees. 

Carnegie Mellon University publishes an annual campus security and fire safety report describing the university’s security, alcohol and drug, sexual assault, and fire safety policies and containing statistics about the number and type of crimes committed on the campus and the number and cause of fires in campus residence facilities during the preceding three years. You can obtain a copy by contacting the Carnegie Mellon Police Department at 412-268-2323. The annual security and fire safety report is also available online at www.cmu.edu/police/annualreports.

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