The IPD course partners interdisciplinary student teams with industry sponsors to bring new product opportunities to life. Through the process, students gain valuable experience while sponsors gain valuable insights and new ideas.
Recent corporate sponsors and problem statements include:
Develop interior features that expand the market for the LEAF, Nissan's zero-emission vehicle. View a Team Video.
Create products and explore user needs and wants for a core market (middle-aged women), a new market (overweight Americans), and a new acquisition (cleated sports).
Design products focused on sleep therapy.
Navistar International - Truck Group
Examining lifestyle and work-oriented features in trucks and their brand associations. Various classes and projects culminated in features in the LoneStar long haul truck.
Increase safety of those in commercial building construction, for heavy highway/bridge construction, or for first-responders.
Create after market products for the bed of the F150, and create interior features of the Ford Escape (two class sponsorships).
Design products focused on monitoring of the human body in extreme situations.
Navistar International - Monaco RV
Identify opportunities and develop concepts for new mobile home interiors and exteriors to meet the needs and desires of both existing and new customer segments. View a Team Video.
Proctor & Gamble
Explore how sustainability could enable P&G’s Air Care brand to transform the current Air Care category. View a Team Video.
Design Advance Systems
Identify new business opportunities for the company's primary software product.
Anticipate the commercial kitchen of the future, recognizing that it is a highly efficient production environment, identifying innovative opportunities aligned with company capabilities.