Millennial Segmentation Study
Think You Know Millennials?
New Insights from the Integrated Innovation Institute at Carnegie Mellon University
They are family, coworkers, neighbors and more, and from the latest phone to the fiercest battles on Capitol Hill they’re driving a huge portion of the economy, policies and lifestyle trends. A first-of-its-kind, continuing study by the Integrated Innovation Institute at Carnegie Mellon University is taking an in-depth look at the individuals who make up this generation – their values and behaviors – to better understand and prepare companies and others serving them.