Donna Sturgess-Integrated Innovation Institute - Carnegie Mellon University

Donna Sturgess

Executive in Residence is a special position for industry leaders to be part of the program and work with the co-directors on strategy and exploring new initiatives that help to achieve our mission, and be a great asset for students. It is our great fortune that Donna Sturgess is our first Executive in Residence.


Donna Sturgess is President & Founding Partner of Buyology Inc. and formerly Global Head of Innovation, GlaxoSmithKline.

Donna is a strategist and senior marketer with over 25 years of both US and global experience at GlaxoSmithKline where she was the commercial head of large brand portfolios prior to her innovation role.

At Buyology she is a visionary proponent of building clients’ brands through a deeper understanding of the nonconscious drivers of attention, engagement and persuasion to better understand customer choice and why people buy what they buy.  Forbes named Buyology in 2011 as one of the Top 100 Most Promising Companies in America.

Donna frequently writes and speaks internationally on the elements of creating remarkable brands.  Her articles have appeared in many magazines and books including Harvard Business Review, Forbes, Brand Week, Advertising Age and other press.  In 2011, CEO Read called her book, Eyeballs Out, one of the Top 25 Books on Business.

Among her awards Donna has been recognized as:

  • Top 15 Women in business by Ernst & Young
  • The Quantum Leap Award winner for “changing the game” in business, by the Advertising Women of New York
  • Top 20 Innovation Bloggers in 2011 & 2012