The President's Council approved a revised identity system in 1998, including:

• a focus on using the Carnegie Mellon wordmark to continue the brand recognition and equity that had been achieved with the 1985 logo system, while allowing the Carnegie Mellon "logo" to include unit or program names as well

• a commitment to the official colors for the university

• a set of guidelines for using the official and historical seals of the university

• one official design for all university letterhead and business cards

• a system of consistent unit marks for all administrative departments, which were then applied on uniforms, vehicles and communications

• a policy of incorporating the official Carnegie Mellon wordmark into any identifiers created for the schools, colleges, academic departments, research centers or programs on campus

• a system for university interior and exterior signs

• an enhanced identity system for Carnegie Mellon Athletics and the Tartans name and identifiers

• an enhanced identity system for Carnegie Mellon Alumni Relations and their various programs and communications

This Web site provides an overview of the elements in our identity system as well as guidelines, examples and tips to help you use this system in all of your communications, whether in print or on the Web, as well as on products, uniforms, signs and so on. Every time you use the Carnegie Mellon wordmark, you help us build recognition and enhance our image among the people we need to reach.

I have asked University Advancement and the administrative vice presidents to help us implement this identity system as a foundation in our effort to build our brand among key audiences. If you have questions about this system, please contact Sue Layton, manager of the Communications Design Group at suel@andrew.cmu.edu.

Thank you for supporting Carnegie Mellon and our institutional goals in your communications and outreach. Together, we can help Carnegie Mellon raise its profile even higher in the years ahead.

Sincerely,

Jared L. Cohon
President, Carnegie Mellon University

1 2

- Top -