The Carnegie Mellon logo or wordmark

• The most important, overriding element in Carnegie Mellon's identity system is the wordmark, the words "Carnegie Mellon."

• Do not try to recreate this mark. Use the art slick or the .eps or .pic file. wordmark Do not manipulate the relative size or elements of this mark. It should be treated as art.

• The wordmark should never be stacked or curved or distorted in any way. The minimum size for the wordmark is 12 pt.

• The word "university" should never be included as part of the wordmark. (When referring to the institution in text, the first reference should be "Carnegie Mellon University" followed by "Carnegie Mellon" for all subsequent references.)

• Do not use the tilted square logo on any new print or electronic piece or on any product.

THE UNIVERSITY WORDMARK ALONE SHOULD BE USED ON COMMUNICATIONS AIMED PRIMARILY AT EXTERNAL AUDIENCES
(prospective students, alumni, donors, corporations, media, government, etc.).
—official letterhead
—business cards
—signage
—undergraduate recruitment materials
—institutional advancement materials

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