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Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


Typefaces

Choose from these families for overall headlines and text in your materials. There are three typeface families in the Carnegie Mellon identity system, Bodoni, Helvetica and Times. Special situations and exceptions may be made where other typefaces can be used. Consult with the Communications Design Group (8-6963) to discuss possible exceptions or use of decorative type.



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