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Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


The official seal

• The seal is included in the police shield and badges used by the university's police and security force.

• The seal of Carnegie Institute of Technology from 1912 (and featuring the motto, "My heart is in the work") is still an official seal of the engineering college and may still be appropriate for use with alumni of pre-1967 eras who remember the institution as "Carnegie Tech." NOTE: The college of engineering prefers to use its college identifier (shown below at right) to promote itself to audiences today.

• This 1912 seal should never be used ALONE on a publication. It can be used as a design element, if appropriate, but a publication should always carry the official university wordmark or an official administrative or college mark that incorporates the wordmark within it.



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