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Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


The official seal


• The official Carnegie Mellon seal from 1967 should be reserved only for official documents, including diplomas, trustee minutes or other legal, academic or official university documentation—or on the highest awards or certificates.

Do not use the official seal in combination with the wordmark. Use one or the other on "elite" documents or materials.


• The wordmark (not the seal) should be used predominantly for all general promotion uses (promotional publications, uniforms, most products or merchandise, stationery, etc.).


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