The President's Council approved a revised identity system in 1998, including:

• a focus on using the Carnegie Mellon wordmark to continue the brand recognition and equity that had been achieved with the 1985 logo system, while allowing the Carnegie Mellon "logo" to include unit or program names as well

• a commitment to the official colors for the university

• a set of guidelines for using the official and historical seals of the university

• one official design for all university letterhead and business cards

• a system of consistent unit marks for all administrative departments, which were then applied on uniforms, vehicles and communications

• a policy of incorporating the official Carnegie Mellon wordmark into any identifiers created for the schools, colleges, academic departments, research centers or programs on campus

• a system for university interior and exterior signs

• an enhanced identity system for Carnegie Mellon Athletics and the Tartans name and identifiers

• an enhanced identity system for Carnegie Mellon Alumni Relations and their various programs and communications

(continued)

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