Dear Carnegie Mellon Colleagues,

Tremendous strides have been made in increasing Carnegie Mellon's name recognition and reputation across the country and internationally. From the 1970s to the 1990s, Carnegie Mellon successfully made the leap from being perceived as a leading regional institution to becoming one of the nation's top-ranked national research universities with world-acclaimed centers of excellence.

Many outside our community view this transformation as one of the major success stories in higher education. In addition to the considerable institutional changes and investments that were made to accomplish this evolution, Carnegie Mellon has also enjoyed a surge in public recognition, particularly among key audience and industry segments.

Today we are competing against the world's most elite—and well-established—institutions of higher learning, almost all of whom have an extra century or two of higher education leadership, as well as a few extra billion dollars in endowment, to support their dominant positions in the public eye.

Now, as we strive to raise our profile among these market leaders, it is more important than ever to strengthen and consolidate our public image. A critical part of that image is our graphic identity—the way we present ourselves visually and in our promotional materials.

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