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Marks/Guidelines - basics - wordmark - name - colors and plaid - stationery - seal - type styles - wordmark with registration mark
Specialty Marks/Examples
Why an Identity System?
Designing Resources
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Letterhead and business cards Letters As part of the university's mandate for consistent use of the official university letterhead, all administrative units must use official Carnegie Mellon letterhead (red Carnegie Mellon wordmark in upper left corner, return address in black Helvetica in upper right corner, on white paper) for all correspondence. Envelopes As part of the university's mandate for consistent use of the official university letterhead, all administrative units must use official Carnegie Mellon envelope setups (red Carnegie Mellon wordmark in upper left corner, address in black Helvetica aligned to the right of wordmark) for all. Business Cards As part of the university's mandate for consistent use of the official university letterhead, all administrative units and individuals must use official Carnegie Mellon business cards (red Carnegie Mellon wordmark in upper left corner, name and department in bold Helvetica, all other address and title text in plain Helvetica) for all communications. | |||||