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Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


Letterhead and business cards

• Letters

As part of the university's mandate for consistent use of the official university letterhead, all administrative units must use official Carnegie Mellon letterhead (red Carnegie Mellon wordmark in upper left corner, return address in black Helvetica in upper right corner, on white paper) for all correspondence.

• Envelopes

As part of the university's mandate for consistent use of the official university letterhead, all administrative units must use official Carnegie Mellon envelope setups (red Carnegie Mellon wordmark in upper left corner, address in black Helvetica aligned to the right of wordmark) for all.

• Business Cards

As part of the university's mandate for consistent use of the official university letterhead, all administrative units and individuals must use official Carnegie Mellon business cards (red Carnegie Mellon wordmark in upper left corner, name and department in bold Helvetica, all other address and title text in plain Helvetica) for all communications.


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