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Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


Letterhead, business cards and envelopes


Because stationery is the most widely used communication tool to carry the institutional name and mark, it was important to the president, vice presidents and deans to develop one design for all official university letterhead and business cards.

Each letter or business card the university distributes is an opportunity to build recognition for Carnegie Mellon. When the stationery is consistently designed it strengthens the university's visual identity and can contribute positively to our institutional image as a whole.

For more information on how to order official university letterhead, business cards and stationery, contact University Printing at 8-2970.

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