c
Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


The history of Carnegie Mellon's
institutional marks and seals

Key to developing the design direction for the current identity program was the evolution of the university's names, symbols and identifiers, which have undergone a number of changes over the past decades. This timeline gives an overview of institutional names and identifiers over the past 100 years.

1900
Carnegie Technical Schools

Our institution began as Carnegie Technical Schools in 1900, when Andrew Carnegie pledged $1 million to form a technical school in Pittsburgh. Carnegie's promise, "My heart is in the work," has become a motto for the university.

1912
Carnegie Institute of Technology

When Carnegie Technical Schools became Carnegie Institute of Technology in 1912, granting degrees for the first time, this seal was created. An adaptation of this emblem was used in the stained glass window in the ceiling of Baker Hall, then called Administration Hall.

This historical seal is still the official seal of Carnegie Institute of Technology, the formal name for our college of engineering. This seal is also used on items intended for our older alumni, who would have received their degrees from "Tech."

1920s
Official colors used for athletic teams

The Carnegie Tech's athletic teams, the Tartans, first registered their school colors with the national college athletic organization in the 1920's. Our colors were registered as cardinal and gray with black and white as accent colors.

1967
Carnegie Mellon University

When Carnegie Institute of Technology merged with Mellon Institute of Research in 1967 forming Carnegie Mellon University, this seal was created for the new university.

The official seal is reserved for documents of legal and institutional importance, such as diplomas and graduation programs.

1967
First use of today's official plaid

Also at this time, a modern version of the Tartan plaid was created and used as a background in the official seal and to line the academic hoods for Carnegie Mellon graduates. Today, this distinctive plaid in vivid shades of emerald green, navy blue, red and yellow, is milled in Scotland specifically for Carnegie Mellon.

(continued)

more 1 2

- Top -


Carnegie Mellon Identity Home | University Advancement Home | Carnegie Mellon Home