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Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


Official Carnegie Mellon colors

CARNEGIE MELLON COLORS—Plaid


Plaid Graphic Plaid Fabric

• In addition to the school colors, the Carnegie Mellon tartan plaid, first commissioned and used in 1967 for academic hoods, can also be used as an official "color."

• Whenever the official seal is used in color, the official tartan plaid colors must be used. No variations in color are acceptable. The university's cardinal color can be used as an effective background color for the tartan plaid, when appropriate.

• Academic hoods and other regalia should still continue to use the tartan plaid.

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