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Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


College and school identifiers

Today we hope to limit the number of variations or new logos permitted within the academic community. Fortunately, each of these college and school logos do also include the official university wordmark within their composition, providing the consistency and reinforcement that is so critical to generating recognition for the university and its schools.



Carnegie Institute of Technology (CIT) or the College of Engineering Contact: Mildred Palmer, mp2f@andrew.cmu.edu, Communications Design project manager for engineering
Chriss Swaney, swaney@andrew.cmu.edu, Media Relations officer for CIT



College of Humanities and Social Sciences Contact: Sue Layton, suel@andrew.cmu.edu, Communications Design project manager for H&SS
Jonathan Potts, jpotts@andrew.cmu.edu, Media Relations officer for H&SS



The Tepper School of business Contact: Sue Layton, suel@andrew.cmu.edu, Communications Design project manager for the Tepper School of Business
Mike Laffin, mlaffin@andrew.cmu.edu, Media Relations officer for the Tepper School of Business


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