c
Marks/Guidelines
- basics
- wordmark
- name
- colors and plaid
- stationery
- seal
- type styles
- wordmark with
registration mark

Specialty Marks/Examples
- departments
- alumni relations
- athletics
- colleges and schools
- merchandise
- stationery
- publications
- signs
- uniforms
- vehicles
- web pages

Why an Identity System? - president's message
- strategy
- objectives
- history

Designing Resources
- terms and FAQs
- licensing office
- web style guide
- writer's style guide


College and school identifiers

Here is an overview of the logos and identifiers that are now in use to represent Carnegie Mellon's colleges and schools.

Please work with the Communications Design Group or the Media Relations officer in that college or school to discuss the proper use of these college and school marks.

Using the Carnegie Mellon "brand"

Some colleges and schools are generating successful communications results by using the university wordmark as their primary "brand" mark and working with design, headlines and text to highlight their particular names and programs.



Contact: Sue Layton, suel@andrew.cmu.edu, Communications Design project manager for CFA


Contact: Sue Layton, suel@andrew.cmu.edu, Communications Design project manager for the Heinz School


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