• In addition to the "Carnegie Mellon" wordmark, the athletic mark for "Tartans" in script is also a trademark and can be used by Athletics, in conjunction with the wordmark or alone.

• Athletic teams may choose to use either their unit or program name in Helvetica Bold Condensed or the "Tartans" mark.

• They may also use a football helmet, soccer ball or other sports icon with the "Tartans" mark.

THE UNIT-SPECIFIC MARKS SHOULD BE USED ON COMMUNICATIONS AIMED PRIMARILY AT INTERNAL AUDIENCES WHEN IT IS IMPORTANT TO PROMOTE OR IDENTIFY THE PARTICULAR UNIT.
—staff uniforms (including police shields and coaching gear)
—cars, trucks, police cars, other transportation vehicles
—Dining handbook or promotions
—Housing handbook or promotions
—student services (see attached)
—Alumni, Annual Giving
—unit-specific marketing materials

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