Carnegie Mellon's institutional identity system has been applied to the special needs and programs of the Alumni Relations operation, a department within University Advancement, charged with cultivating relationships with alumni, students and friends.

As with the university-wide system, Alumni Relations should use its marks, configurations and layout templates consistently, frequently and repeatedly over time. The identity system elements are designed to provide a consistent foundation of names and images that will help generate recognition and awareness among recipients. Consistent use of the system will also help audiences recognize relationships and reinforce messages among the various communications vehicles produced by Alumni Relations—and related programs coming from Annual Giving, Development, the President's Office and other administrative and academic offices.

THE UNIT-SPECIFIC MARKS SHOULD BE USED ON COMMUNICATIONS AIMED PRIMARILY AT INTERNAL AUDIENCES WHEN IT IS IMPORTANT TO PROMOTE OR IDENTIFY THE PARTICULAR UNIT.
—staff uniforms (including police shields and coaching gear)
—cars, trucks, police cars, other transportation vehicles
—Dining/hospitality handbook or promotions
—Housing handbook or promotions
—student services (see attached)
—Alumni, Annual Giving
—unit-specific marketing materials

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