Jennifer Boyce Ciroli
Advanced Software Product Design Professional, IBM Software Group
Circulation Marketing Manager, Pittsburgh Post Gazette
This course is for students who are serious about perfecting the craft of journalistic, feature-style storytelling. As both an instructor and practitioner of this subject for 32 years, I am constantly amazed at how many nuances and new corridors there are to explore. Based on the feedback I get from students who've taken the course—many of whom stay in touch with me, and I with them—report that it is highly beneficial and I believe that to be true. No matter what form of communication in which you are engaged, persuasion is the essence of storytelling. You must earn the right to be heard. It is as much art as it is science, so there's much to explore, and always new avenues, especially given what's going on in the media world these days, which we also take up. Plus a bit of history. I'd love to have you join in—let's take this journey together!
Ronald Placone, Ph.D.
AVP – HR & Learning and Development, Carnegie Mellon University
This course provides an overview of the numerous variables that impact one's ability to effectively communicate both within and across organizations. The course content is research based and blends the conceptual with the practical. The focus is not on producing communication artifacts, but on understanding the conditions that can lead to successful and sustainable communication practices.
Prior to joining Carnegie Mellon in 1999, Ron was Director of Organizational Development and Communications for Mellon Network Services. He was also Director of Training and Organizational Development at Children's Hospital of Pittsburgh. Ron has served as an executive consultant to several corporate and not-for-profit organizations in Western Pennsylvania. He has delivered presentations on individual and organizational effectiveness at regional and national conferences and has published articles in banking, health care, human resources, legal and quality improvement journals.
Senior Staff Writer, Former Science Editor and Assistant Managing Editor, Pittsburgh Post-Gazette
Director of Communications, Western Pennsylvania Conservancy
Effective marketing and communications are essential to the success of businesses, nonprofit agencies, academic institutions, public interest groups, and other entities that have a shared purpose and identity to promote. To succeed, communicators must be able to identify and articulate the communication needs of the organizations they represent, develop well-informed strategies for advancing organizational objectives, think and act quickly in high-pressure situations, and write clear and persuasive prose. This course explores marketing and communications in organizational settings, where professional communicators manage relationships with a wide variety of constituencies.
Eric is the director of communications for the Western Pennsylvania Conservancy. He promotes the Conservancy's diverse, yet synergetic, preservation efforts in land and water conservation, art and architecture, urban greening and environmental science. Prior to joining the Conservancy, Eric was the director of Public Relations for the Carnegie Mellon University's College of Fine Arts. He managed public relations for the economic development nonprofit Mon Valley Initiative and has worked in agency, private and nonprofit sectors. Eric was selected by Pittsburgh Magazine and Pittsburgh Urban Magnet Project as one of Pittsburgh's "40 under 40" for making a positive impact on the western Pennsylvania region. He has been recognized with a number of local and national professional awards in art, new media and marketing.
Courses Taught:Marketing, Public Relations and Corporate Communications
Anita Srikameswaran, M.D.
Senior Manager, UPMC Media Relations
Multimedia Designer, Robotics Institute, Carnegie Mellon University; Adjunct Faculty, Carnegie Mellon University School of Design; Adjunct Faculty, Pittburgh Filmmakers
Brian Staszel is an adjunct faculty member in the CMU School of Design and has been the Multimedia Designer for the CMU Robotics Institute since 2002. In addition to shooting and editing narratives on film, he is interested in creating immersive, interactive experiences that blend emerging filmmaking technologies, design, programming and robotics.His video work at the Robotics Institute has been credited in programs produced for PBS and The Discovery Channel. Brian has also produced award-winning work in collaboration with CMU's Human Computer Interaction Institute. Prior to coming to CMU, Brian worked on interactive projects with Brady Communications for clients including PNC Bank, Royal Caribbean and Hedstrom Toys.
Writing for Multimedia
Staff Writer, Pittsburgh Post Gazette
Introduction to Journalism & Investigative Journalism Project