Wändi Bruine de Bruin-Engineering and Public Policy - Carnegie Mellon University

Wändi Bruine de Bruin

Collaborating Professor, Engineering and Public Policy

Professor with Leadership Chair in Behavioural Decision Making, Center for Decision Research, Leeds Business School

Department of Engineering and Public Policy
Carnegie Mellon University
5000 Forbes Avenue
Pittsburgh, PA 15213
Research Interests: Behavioral decision making; risk perception and communication; public perceptions of extreme weather and climate change; public perceptions of emerging technologies; individual differences in decision-making competence across the lifespan.


  • 2002 - present          Carnegie Mellon University, US
  • 2012 - present          Leeds University Business School, UK
  • 1999 - 2002              Eindhaven University of Technology, The Netherlands
Wändi Bruine de Bruin is Collaborating Professor at Carnegie Mellon University's Department of Engineering and Public Policy.  She also holds a Leadership Chair in Behavioral Decision Making at the Leeds University Business School, where she co-directs the Centre for Decision Research. She additionally holds affiliations with the University of Southern California's Center for Economic and Social Research and the RAND Corporation. She is a member of the Scientific and Technical Committee of theInternational Risk Governance Council. She is on the editorial board of the Journal of Behavioral Decision Making, Psychology and Aging, and the Journal of Experimental Psychology: Applied. She has edited a special issue on decision-making competence for the Journal of Behavioral Decision Making, and a special issue on communicating the risks of sexually transmitted diseases for Current HIV Research. She was an invited speaker at the 2012 National Academy of Sciences Sackler Colloquium on The Science of Science Communication, which led to a special issue of the Proceedings of the National Academy of Sciences (PNAS). She has contributed her expertise on developing effective communications at advisory panels and expert workshops, including at the U.S. National Academy of Sciences, Health Canada, the Dutch Ministry of Infrastructure and Environment, the U.S. Environmental Protection Agency, the American Geophysical Union, and the Organisation for Economic Cooperation and Development (OECD).


  • Ph.D. Behavioral Decision Theory and Psychology, Carnegie Mellon University, 1998
  • M.S. Behavioral Decision Theory, Carnegie Mellon University, 1997
  • M.S. Cognitive Psychology, Free University Amsterdam, 1993
  • B.S. Psychology, Free University Amsterdam, 1989


Copies of my publications, including the ones below, can be requested by email.

  1. Bruine de Bruin, W., & Bostrom, A. (2013). Assessing what to address in science communication. Proceedings of the National Academy of Sciences, 110, 14062-14068. [Full text]
  2. Bruine de Bruin, W., McNair, S., Taylor, A.L., Summers, B., & Strough, J. (2015). 'Thinking about numbers is not my idea of fun': Need for cognition mediates age differences in numeracy performance. Medical Decision Making. 35, 22-26.
  3. Bruine de Bruin, W., Manski, C.F., Topa, G. & VanderKlaaw, W.  (2011). Measuring consumer uncertainty about future inflation.  Journal of Applied Econometrics, 26, 454-478.
  4. Bruine de Bruin, W., Stone, E.R., Gibson, J.M., Fischbeck, P.F., & Shoraka, M.B. (2013). The effect of communication design and recipients’ numeracy on responses to UXO risk. Journal of Risk Research, 16, 981-1004.
  5. Bruine de Bruin, W., Strough, J., & Parker, A.M. (2014). Getting older isn’t all that bad: Better decisions and coping when facing ’sunk costs.’ Psychology and Aging, 29, 642-647.
  6. Bruine de Bruin, W., & Wong-Parodi, G. (2014). The role of initial affective impressions in responses to educational communications: The case of carbon capture and sequestration (CCS). Journal of Experimental Psychology: Applied, 20, 126-135.
  7. Bruine de Bruin, W., Wong-Parodi, G., & Morgan, M.G. (2014). Public perceptions of local flood risk and the role of climate change. Environment, Systems, and Decisions, 34, 591-599. [Full text]
  8. Lefevre, C.E., Bruine de Bruin, W., Taylor, A.L., Dessai, S., Kovats, S., & Fischhoff, B. (2015). Heat protection behaviors and positive affect about heat during the 2013 heat wave in the United Kingdom. Social Science & Medicine, 128, 282-289. [Full text]
  9. Schwartz, D., Bruine de Bruin, W., Fischhoff, B., & Lave, L. (in press). Advertising energy saving programs: The potential environmental cost of emphasizing monetary savings.  Journal of Experimental Psychology: Applied.
  10. Taylor, A.L., Bruine de Bruin, W., & Dessai, S. (2014). Climate change beliefs and perceptions of weather-related changes in the United Kingdom. Risk Analysis, 34, 1995-2004. [Full text]