Design Course Descriptions

Communication Design

We define communication design as the effective presentation of ideas and information by means of type and image, whether in the traditional medium of print or in the new digital medium that supports interactive computer displays, multimedia communication technology and information systems. We emphasize a design practice that is informed with an understanding of the social and cultural dimensions of communication, along with an appreciation of the power of words and images. Students will have the opportunity to learn the fundamentals of visual communication through the use of words and images. Projects might include explorations in letter form and page layout, leading to a poster series or booklet; another might involve the process of designing a trademark.

Industrial Design

Industrial Design equips designers for a world that places a high value on the quality of human interactions. We all need products, devices and designs that support and enhance these exchanges. We emphasize a design process composed of user testing, observation and modeling, while preserving the richness of the visual and formal traditions in the field. In the Industrial Design course students will have the opportunity to learn about the visual design of functional articles and products for everyday use. Projects will involve exploration of materials and forms through model making, the analysis of products and the study of ergonomic principles.

Drawing

Using natural and mechanical forms as subject matter, focus is placed on structure, shape, point, space, value, gradation, interval, movement and transformation. A variety of visual approaches and media will be explored.

The Computer in Design

The computer will be introduced as a design tool, integrating its image-making capabilities with on-going projects.

Photography

An introduction to digital photography and how it can be controlled as a medium of expression and communication of ideas.