ART stands for Assisted or Advanced Reproductive Technologies by which babies are made through the intervention of laboratory and medical technologies such as In Vitro Fertilization (IVF), Artificial Insemination (AI), Gamete Intra Fallopian Transfer (GIFT), or Zygote Intra Fallopian Transfer (ZIFT). These methods bypass the old random sexual reproduction system. Instead, they offer rationalized scientific control over the mysterious processes of reproduction. Most excitingly, they offer parents the possibility of choosing and determining their genetic heritage by means of careful selection of egg and sperm cells, extra-uterine fertilization, pre-implantation genetic screening and therapy, selective reduction, and constant pregnancy monitoring. They also make it possible for any adult with the necessary resources to make a baby.

Though some people may regret the loss of the autonomy of random sexual reproduction, most are glad that the deeply human desire for a superior genetic heritage can now be assured through scientific technologies rather than being left to nature's lottery of random chance. Increasingly, using reproductive technologies has become a normal way to make a successful family for many Americans. Now EmmaGenics brings this message to Europeans.

IVF, ZIFT, GIFT, ICSI, What does it all mean?
Don't miss our special step-by-step ART demonstrations! Martha will show you what it takes to make a baby with the new Repro-Tech. It's a good thing: you'll get to see and touch actual medical equipment used for ART such as petri dishes, Pipettes, Speculum, Cryo storage tubes, Culturing broth, incubators and much more--As Martha is fond of saying: It's a Good Thing to know your ingredients and tools!