Monday, March 7, 2011
CMU teams up with Singapore university
Carnegie Mellon University is teaming up with Singapore Management University to establish a center aimed at developing new ways to gather consumer data and behavior and analyze that information.
Called the Living Analytics Research Center (LARC), the $47 million facility is receiving $20 million over the next five years from the National Research Foundation in Singapore, as well as cash and in-kind contributions from the two universities.
The CMU portion of the center will be housed in the Heinz College iLab in Pittsburgh. Research teams will be led by SMU and CMU faculty.
“The Living Analytics Research Center builds on CMU’s successful collaborations with SMU over the years,” said CMU President Jared L. Cohon in a written statement. “We are pleased to be partnering with SMU on such an exciting initiative, one that has great potential for ground breaking work in the emerging field of computational social science.”
In addition to looking at how to harness large scale data mining combined with analysis of consumer behavior and social media, the center will look at trade-offs for privacy protection.
CMU faculty within the Heinz College, School of Computer Science, the College of Humanities and Social Sciences and the Tepper School of Business are expected to participate.
The five-year long partnership will also bring 40 SMU doctoral students to CMU’s Pittsburgh campus for a one-year term of study.
This research is another step in CMU’s work on the intersection of computational and behavior science, said Ramayya Krishnan, director of the Heinz College iLab.
“It enables us to combine our strength in machine learning, statistics, management science and social science — making us the ideal partner for SMU,” he said in a written statement. “Together, we are uniquely positioned to become leaders in the field of living analytics research. As information technology increasingly enables people to live their lives in social network-centric worlds, we can produce new tools and ways of thinking that will have considerable value for society and business organizations.”
Article courtesy of Pittsburgh Business Times