Writing for the web

One Topic Per Page

• Concentrate on one topic per page, and one main idea per paragraph.

Use Headings and Subheadings to "Chunk" Your Information

• Users scan pages for headings and subheadings when looking for specific content.
• Use headings to accurately describe the content that follows.
• Use search-friendly keywords in headings and subheadings.

Shorten Pages and Paragraphs

• Documents on the web should be about half the length of a similar printed document.
• Keep paragraphs short –one to three sentences is a good guideline.
• Content should not scroll longer than two full-page lengths.

Make Your Pages Free Standing

• DON'T assume that a user moves through the website sequentially, beginning with the home page (users can enter a website from any page).
• Create content for each page that is independent.

Consolidate Text By Using Bulleted Lists and Tables

• Bulleted lists and tables consolidate text and organize information, making it easier and quicker to "digest" than having to read long paragraphs.

For more tips on writing for the web, please read about Search Engine Optimization and Best Practices for Using the CMS.