Tepper graduate sheds light on entrepreneurship and jobs -Center for Innovation and Entrepreneurship - Carnegie Mellon University

Monday, September 23, 2013

Tepper graduate sheds light on entrepreneurship and jobs

Micah Rosa (TSB ’11) in his two years out of school with the launch of his media consulting business, Shoutside Media. The company was featured in the Pittsburgh Business Times earlier this month.

Rosa’s knack for entrepreneurial endeavors started well before he graduated, when he created Shoutside Media’s predecessor SurhRosa in the course Introduction to Entrepreneurship.

According to the Pittsburgh Business Times, SurhRosa was “a Web design agency that grew from a class project to a business serving restaurants around the city.”

Now a CEO in the world of media advertising, Rosa offered advice to current and recently graduated Carnegie Mellon students.

Above all else, Rosa advocated for the importance of computer skills in an increasingly online world.

“No matter what department you are in, find a computer science student and be friends with them,” Rosa said in an interview. Otherwise, “bring the computer center cookies,” and ask to watch.

“You need to know computers. You need to know someone who really knows computers,” he said.

In the same vein, Rosa emphasized that students should “forget Spanish, forget Chinese, forget Japanese … and learn Java or HTML5.”

Shoutside Media provides mobile website design and online advertising for companies looking to participate more effectively in the information age. Calling on the skills of computer programmers, Rosa has carved out a profitable niche in the media world.

According to Shoutside’s website, “Marketing does not just mean TV and Newspaper anymore. From YouTube ad campaigns to Facebook Like Gate promotions — we know what it takes to increase your social reach.”

“Understand that the Facebook news feed is the most read news feed in the world… Facebook will give you a lot of image, but will it give you $60,000 worth of image?” Rosa asked.

That’s where Shoutside Media comes in. For most companies, the development and maintenance of a media presence doesn’t warrant a full-time position. Shoutside Media has a staff that will work with companies to create an effective online presence...Read more»

By: Lilah Buchanan