TrueFit Acquires Gist Design-Center for Innovation and Entrepreneurship - Carnegie Mellon University

Thursday, May 16, 2013

TrueFit Acquires Gist Design

PITTSBURGH, PA, May 16, 2013—TrueFit, a leading innovation firm which helps entrepreneurial start-ups and enterprises of all sizes bring new technology product ideas to market, today announced the acquisition of Gist Design, an award-winning user experience design firm based in Pittsburgh, PA.

Founded in 2002 by a seasoned team of designers from Carnegie Mellon University’s renowned School of Design, Gist has built an impeccable record of innovative product development with some of the world’s leading technology companies including Samsung, Precor, Kodak and BodyMedia. The company’s work has been featured in the New York Times, Wall Street Journal and Wired, among other publications.

“We are thrilled to have Gist join TrueFit,” said Darrin Grove, TrueFit Chief Executive Officer. “It’s a natural pairing; the Gist team brings proven experience in innovation, design and research across a wide spectrum of web, mobile and embedded solutions. We’re perfectly aligned on culture, and our combined services offer a holistic value proposition impacting all facets of innovation research, design and development.”

Working on a number of joint projects in the past, TrueFit and Gist have proven to be like-minded innovation partners...Read more»

By: Elizabeth Williamson