Bjork Brings Biophilia to Android With a Little Help From Apportable-Center for Innovation and Entrepreneurship - Carnegie Mellon University

Wednesday, July 17, 2013

Bjork Brings Biophilia to Android With a Little Help From Apportable

Music and design icon Björk spent two years creating her 11th record, Biophilia, as an “app album” — songs in app form, games, and educational content that can get users involved so they’re not just passively listening.

Though critically acclaimed, there was one major problem with the Biophilia app–Björk fans using Android mobile devices couldn’t experience it. Until today.

The artist finally released an Android version of Biophilia (for $12.99 in the U.S. Google Play store) Wednesday, two years after its iOS release.  So what took so long?

According to Max Weisel, one of the developers of the original Biophilia app for iOS, “Porting Biophilia to a new platform was a daunting task,” because it is a “large suite,” not just a simple, casual game.

The app makes music physical and accessible to kids and fans, by mapping basic musicology on a touchscreen, Björk told Venture Capital Dispatch. “Rhythm, scales, counterpoint, chords, arpeggios and such–I felt in my own music school this was too academic, like reading a book about how to ride a bicycle, instead of doing it. Music is to be felt and experienced.”

In 2011, developers advised the artist that the cost to convert her app-album to Android and Windows operating systems would be about 375,000 U.K. pounds, or enough to commission eight programmers for five months. She started a crowdfunding campaign on Kickstarter to raise the money, but cancelled it after 10 days and a sluggish reception there...Read more»

By: Lora Kolodny