Friday, April 9, 2010
Flip Your Field
2010 ACSA West Central Fall Conference
Through recent attempts to extend its territory, the positions of an architectural discipline have too often experienced devaluation. In an effort to “flip” this expanded field, the conference seeks the deferred disciplinary returns on marketing strategies and single-issue themes of the past fifteen years. With the understanding that architecture is an intellectual discipline, the conference solicits papers and projects that privilege ideas over technological specialization or inter-professional hybridization. Organized through ten opportunities for ideological re-investment, the conference aims to launch a discipline that can trade-up rather than sell-out or declare bankruptcy. Bring your design ideas.