Eve Picker-School of Architecture - Carnegie Mellon University

Eve Picker

Adjunct Associate Professor

Bio

Eve Picker’s expertise in inner city regeneration, specifically downtowns, has earned her much recognition in the Pittsburgh community at large, and nationally as well.  Pittsburghers have called her their ‘folk hero’.  Her professional interests lie in the redevelopment and revitalization of the inner city and its neighborhoods.  She is committed to good design and making a positive contribution to the public realm with every project she completes.

Eve has led a varied professional career as architect, city planner, urban designer, non-profit development specialist, real estate developer, publisher and event coordinator.  All of these have provided her with a rich understanding of how cities work, how deals get done, how downtowns can be revitalized, what policy needs to be in place, and the type of marketing that creates the buzz necessary for regeneration.

She began her career as an architect and then urban designer, working for architectural ateliers all over the world - Sydney, Vienna, New York, Princeton and Pittsburgh.  After relocating to Pittsburgh, Eve became a senior urban designer at the City of Pittsburgh Planning Department at the same time co-founding a non-profit Community Development Corporation.  There she developed their first residential project.  This project was an abandoned house, gutted by fire that others were ready to tear down.  While continuing her urban design and strategic planning work as a consultant, Eve began to tackle a portfolio of blighted buildings, the next always more difficult than the last.

In 1997 Eve launched no wall productions, inc.  She built an entrepreneurial real estate company focused on downtown and urban neighborhoods that others have ignored, transforming neglected buildings into highly desirable loft-style residences and offices, and using that experience to provide innovative consulting and marketing within her agenda of “all things urban”.  In 2001 Eve launched we do property management, inc., to manage her portfolio, and to provide third party management and brokerage services for other urban developers.  She had found that real estate agents were unwilling to market her edgy lofts, in edgy neighborhoods, so she set about creating a marketing plan that was guerilla-like and effective.  Her occupancy rates are always close to 100%.

Eve’s projects have set the stage for future residential development in Downtown Pittsburgh, have forced new policy to be adopted in areas such as building codes and parking, and have created a new marketplace where none existed before.  Her projects have been recognized in numerous ways, as has she, including publication in Dwell magazine, an AIA honor award, Coolspace Locator awards, Pittsburgh magazine Superior Interior awards, SBN Magazine Pacesetter, Top 50 Pittsburgh Post-Gazette business leader and one of PA’s 50 Best Women in Business.  She has been asked to speak at international forums, including CEOs for Cities, Urban Land Institute and International Downtown Association, been interviewed on national radio shows, been published nationally and has served on several AIA RUDATS and an SDAT

More recently, Eve has turned her attention to the complex and interrelated challenges that Pittsburgh and many aging US cities face.  In early 2006 she launched an e-publication, Pop City, aimed at breaking the bad news cycle so typical of rust belt cities.  Readership during her year and a half long tenure grew from 20,000 to 175,000.  In 2007, Eve launched the monthly cityLIVE!event series. Now heading in its third year, the purpose of the series is to change the conversation about Pittsburgh and the region, and to expose creative and intellectual talent that the city owns, speak to its transformation and create a community of people interested in all things Pittsburgh.  In 2009, Eve founded cityLAB, an economic development non-profit.  cityLAB was formed to conduct economic development activities for the betterment of Pittsburgh and other economically depressed cities;  to be a “do-tank” not a “think-tank”; to leverage research and studies performed by others on the state of Pittsburgh and other cities (urban vitality and sustainable rejuvenation); to implement projects that will seed dramatic economic development change and long term impact.  Issues will be selected which are most relevant to the city we are working in, and will include but not be limited to: immigration, diversity and talent attraction, housing, urban renewal, commerce, as well as important emerging patterns and trends. 

Curriculum Vitae

Curriculum Vitae [.PDF]