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Press Release

Eric Sloss

For immediate release:
March 11, 2005

Carnegie Mellon's Entertainment Technology Center Partners with the International Association for the Leisure and Entertainment Industries

PITTSBURGH—Carnegie Mellon University's Entertainment Technology Center (ETC) has forged a partnership with the International Association for the Leisure and Entertainment Industries (IALEI), which marks the first time the IALEI has made an exclusive agreement with an academic institution.

This partnership will make the IALEI's vast resources and experience in family entertainment centers (FEC) available to the ETC while bringing ETC technologies to the attention of IALEI members.

The relationship between IALEI and the ETC was first envisioned by Pittsburgh resident, Jack Cohen, currently the executive director of tourism for Butler County, Pa., and past director of education for IALEI.

After some discussion, Carole Sjolander, executive director of IALEI, visited the ETC herself. The ETC was then invited to present at IALEI's annual Fun Expo in Las Vegas, where they received the Best Booth award. With this new partnership, the ETC will continue to participate in IALEI's Fun Expo, where they will now present two booths featuring technology from the ETC.

This exclusive agreement will provide a myriad of educational and professional opportunities for the students, faculty and staff of the ETC. IALEI members will conduct periodic workshops and seminars at the ETC educating students on the FEC industry. IALEI will promote ETC students for internships, co-ops and full-time employment, among its membership.

IALEI will form an ETC advisory council to offer industry-specific guidance to ETC initiatives and distribute ETC technologies to IALEI FEC members as designated beta test sites. Additionally, the IALEI will promote the ETC in its various publications, such as "Fun Expo" and "Tourist Attraction & Parks" magazine.

Based in Hillsboro, N.H., the International Association for the Leisure and Entertainment Industries is an organization that is dedicated to helping entertainment attractions and businesses become more successful. IALEI provides educational programming, how-to manuals, insurance plans, product recommendations and expert advice for professionals in the leisure and entertainment industries. IALEI also publishes a monthly newsletter and sponsors an annual trade show, Fun Expo, in Las Vegas. For more information, please visit

The Entertainment Technology Center at Carnegie Mellon offers an interdisciplinary master's program with the College of Fine Arts and School of Computer Science. Although students come from both fine arts and technology backgrounds, they are not expected to master both fields. Instead, the program focuses on honing the students' existing skills and teaching them to work effectively with other professional groups. Carnegie Mellon is the only university to offer a master in entertainment technology (MET) degree.

For additional information about the ETC or the MET degree, visit

For more information, please contact Eric Sloss at 412-268-5765 or


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