Carnegie Mellon Press Release: June 4, 2004
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Press Release

Contact:
Eric Sloss
412-268-5765

For immediate release:
June 4, 2004

Master of Entertainment Industry Management Degree Announced at Carnegie Mellon University

PITTSBURGH—Carnegie Mellon University announces the establishment of the Master of Entertainment Industry Management (MEIM) degree, a new graduate-level program focusing on management training for the for-profit entertainment sector. The MEIM degree is designed for those individuals who seek careers in executive positions in the film, television, commercial theatre, live entertainment, music and new media industries.

The MEIM Program is a two-year course of study offered jointly by the H. John Heinz III School of Public Policy and Management (Heinz School) and the College of Fine Arts (CFA) at Carnegie Mellon. Target applicant candidates for the MEIM Program will be recent undergraduates from the country's leading performing arts and film/television conservatory schools.

"We believe that this new program will strengthen Carnegie Mellon's record of contributing to the creative sector," says Dan J. Martin, associate professor in the School of Drama and director of the MEIM Program. "We hope to help develop executives — leaders in the industry — who care deeply about the creative process, who have a strong and visionary personal aesthetic, and who value the vital art of storytelling as much as they value the financial bottom line. Great films and television shows are made by people who understand and respect both the aesthetic and the financial. Our goal will be to train people to help facilitate the creation of memorable and profitable work."

The MEIM curriculum is uniquely structured in two stages and in two cities. During the first year, MEIM students will be in Pittsburgh, completing coursework in key management skills and theories, industry context, operating systems and strategic thinking. MEIM students also will serve as production managers for the School of Drama's programming to further enrich their experience with and appreciation for the collaborative creative process. During the second year of study, students will be in Los Angeles where they will take coursework on topics specific to the film and television industry — production financing, marketing and distribution, property rights, etc. — while working full time as apprentices in a film or television production company. Los Angeles-based courses will be taught by industry leaders.

The MEIM degree complements Carnegie Mellon's existing and well-established Master of Arts Management (MAM) degree program, also jointly offered by the Heinz School and CFA.

"Not only do these degrees complement each other, but they will serve each other synergistically," notes Martin, who also directs the MAM Program. "The MEIM and MAM students will share the common coursework. They will be exposed to life and work in both sectors."

"This common coursework is one of critical core values of these two degree programs," adds Martin. "First and foremost, the fundamental principles and practices of good management within a creative enterprise are the same for both the for-profit and non-profit sectors. Second, the lines between the for-profit and non-profit creative sectors have been blurring for years now, as evidenced by the growing number of collaborations between the two sectors."

The MEIM Program will initially focus on management training for the film and television industry. Once established, the curriculum will broaden to cover other major for-profit entertainment sectors. Martin expects to create satellite training centers — identical to the Los Angeles residency for this first group of students — in New York City for commercial theatre and in Las Vegas for live entertainment. He plans to expand the Los Angeles site to include the music business, and to collaborate with Carnegie Mellon's Entertainment Technology Center, here in Pittsburgh, for the new media industry.

Carnegie Mellon will begin recruiting students for the initial concentration in film and television management in the early fall. The first MEIM class will enter in the fall semester of 2005.

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