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Contact: Joelle Park

For immediate release:
March 22, 2002

International Trend Analyst Speaks At Carnegie Mellon

PITTSBURGH—Carnegie Mellon University and its School of Design present the Nierenberg Lecture in Design, at 7 p.m., Tuesday, March 26 in the Adamson Wing of Baker Hall on the Carnegie Mellon campus.

Patrick Jordan, the 2001 - 2002 Nierenberg Chair of Design in Carnegie Mellon's School of Design, presents "Lifestyle Supertrends: Building the Brand through Design and Marketing." The presentation focuses on eight lifestyle trends impacting society and their implications for design and marketing in today's economy. He will explain why an understanding of trends is essential to building robust, successful brands and creating products and services that will delight customers.

Jordan is an international design and marketing consultant, recognized scholar and practitioner in design research, author and professional speaker. His theories and methodologies have influenced the design and marketing of many of the products that we find in our homes, cities and workplaces.

He is founder and president of the Contemporary Trends Institute, an international trend and branding consulting firm. He is also vice president and head of design at Symbian, a joint mobile communications consortium in London, England.

Jordan is a frequent keynote speaker at conferences throughout the world. He holds an undergraduate degree in mechanical engineering from the University of Bristol, England, a master's from the University of Birmingham, England, and a doctor's degree from the University of Glasgow, Scotland, in human factors.

Among his numerous publications are the landmark book "Designing Pleasurable Products: An Introduction to the New Human Factors" (2000) and "An Introduction to Usability" (1998). He was formerly head of human factors and director of the Trends and Identity Unit at Philips Electronics.

Carnegie Mellon's Nierenberg Chair of Design is considered to be one of the most important and prestigious appointments in design education in the United States. The chair provides an opportunity for innovators in the field to share their knowledge with the School of Design's students and faculty.

"The chair encourages dialogue on important contemporary issues in the field of design, exploration of forms of design practice and inquiry in new directions in research affecting the future practice and understanding of design," said Richard Buchanan, head of the School of Design.

The Nierenberg Chair in Design is a visiting professorship established through the generosity of Mr. Theodore D. Nierenberg, one of the founders of Dansk International Designs, an alumnus of Carnegie Mellon and one of its emeritus life trustees.

The Nierenberg Lecture in Design is free and open to the public.


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