Contact: Chriss Swaney
(412)268-5776
or Joelle Park
(412)268-5765

For immediate release:
October 22, 2001

Carnegie Mellon Professors Debate How Using Innovation Can Jump-Start the Economy

PITTSBURGH-Carnegie Mellon University professors Jonathan Cagan and Craig M. Vogel will show how their new book, "Creating Breakthrough Products," can stimulate the debate for using innovation to jump-start a sluggish economy. A variety of industry sector leaders including officials from Ford Motor Co.; Motorola; Vistalab Technologies; Herbst Lazar Bell and TissueInformatics.Inc. will offer tangent product development proof that "form and function must fulfill fantasy." Product displays ranging from H.J. Heinz's new colored-ketchup to high-tech walki-talkies and a no-mess, no-fuss carpet cleaner.

WHEN: Noon - 1 p.m., Thursday, Oct. 25

WHERE: Singleton Room, Roberts Hall, off Schenley Park on Frew Street, Carnegie Mellon University